Dear friends! We are glad to introduce a new participant of the exhibition company "Love Doctor".
Alexander Shcherbakov, the founder of the franchising under brand "Love Doctor", tells about the market of adult product.
Despite the fact that the sales of sex products had been practiced for a long time on the West, in our country adult industry has been developing just for the second decade, and yet does not have mass demand among Russians. Cultural capital of Russia turned out to be a pioneer of adult goods market in Russia. The first sex shop opened in St. Petersburg in the early nineties, in Moscow a little bit later - in 1993. At the same time, wholesale companies (for example, OOO "Andrey") began its development. This year one of the oldest players on sex-products market celebrates its company 26 anniversary. Then things began to take off, and today in such a piquant market there are about 5 thousand retail sex shops and online stores. Moreover several federal trading networks which are developing under franchise have emerged. Our company managed to end up as one of the leaders of retail sex shop./p>
Sex shop "Love Doctor" was founded in 2007 in Russia. The idea of business was born due to the mailing of one of the wholesale companies about sex shop opening, but at that moment of time I worked as a hired employee, there was no time for retail store, so as a first step I decided to start up an online store. Today we are engaged in not only online, but also in offline sales: "Love Doctor" retail trading network consists of 8 own stores and 5 franchise at ones in Russia and CIS countries. Of course, even today the competition in the adult industry is quite serious. Basically there are online stores, which have big impact on the market. On the other hand, people tend to trust the brand and prefer not to buy from one-day companies, but from well-known brand’s fine products. Many people think that usually "toys" are used by single people.
Although on the contrary, the majority of adult products buyers are married couples who would like to refresh their sexual life together. Our target audience is young people from 18 to 35 years old. The same time our shops are often visited by people over 45. Should be noted, that in recent years the whole industry has experienced sales decline, the crisis has not bypassed the market of sex products - the average check fell on 30%, buyers began to buy less quantity goods and at lower price. At the same time, sex shops have learned to adapt to market changes, introducing additional discounts, loyalty programs, promos, gifts and free trainings. Thus, major players have managed to not only keep existing clients, but also to conduct "awareness-raising work".
Thanks to that sex products market in Russia will definitely move forward. Shops will be developing not only in the capitals and big cities, but also in other cities of Russia, which population is 10 thousand people or more, where there are no sex shops at all. And existing federal trading networks of sex shops are not even large enough. I think that in the nearest future such large trading networks will appear, at least we are actively working on it. In 2017, we plan to open 10 more "Love Doctor" boutiques for adults in 10 cities of Russia and near-abroad countries. In Germany, for example, one sex shop is per five thousand inhabitants, in our country - per 50 thousand inhabitants. Proceeding from this, we can say that our market has huge potential. Furthermore, tendency of rebranding of existing retail sex-shops alike our band had emerged in 2016.
The fact is that to work according to the experience of the existing trading network of entrepreneurs is not only easier, but also cheaper. Self-launch of online store necessary requires initial investment of at least 2 million rubles. The major cost is the purchase of goods, because for new players it will cost almost two times more. In this case, net profit will be reached in 1-2 years, but there is no guarantee that the business will last for a long time. If you open up a store in "Love Doctor " franchise then investments will be several times less. At the same time, you get a discount up to 40% for sex products from manufacturers, and along with it, gain one of the important competitive advantages - an opportunity to sell goods with promo, at lower price than competitors may provide. Moreover, for many years of our presence on the market, we already invested about 10 million rubles in promotion of the brand, which is used by our franchisees. We have a lot to offer for both lovers and businessmen!
For the convenience of our franchise partners in September 2016 we announced our own wholesale direction, and in January 2017 we launched our own wholesale store “Intim-mall”. We have created convenient wholesale portal Intimmoll.ru where registration takes one minute, and benefit of the first intimate goods purchase will be up to 40% if you buy in bulk .
We always offer the best forms of work to potential partner. We just like you are interested in developing your business. We will also run, solve, invest, even though in fact we will not have a share in the business. We believe that this is right and fair, because what is good for our partners is good for us.
We strive to grow together with you. Our business based on right attitude to partners: you are not just our source of profit, but our business associates. We offer honest and transparent conditions for cooperation in the sale of sex toys.
The founder of OOO "Aventa" Alexander Shcherbakov